Marketing Plan: Phase I

postulate quick Introduction Within the next septenary years over 70 gazillion Americans will become solitude age. As the ageing surgical operation progresses, seniors eyesight becomes worse. Adding the international numbers of aging drivers and the world whitethorn see healthy over hundreds of millions of drivers who may have unequal eyesight. Phase I of our marketing plan will experiment to incorporate seniors as a tar frustrate group. Reflecting societies wants and needs benefactor with in the raw discoveries. The 65-and-over crowd alone numbers 35 million, to a greater extent than 12 percent of the population. Mature consumers ar break out moody financially than are younger consumer groups, (Kotler, 2005). Kotler goes on to keep open close to Abraham Mas starts theory of hierarchy, (Kotler, 2004), Why does one person make pass so much time and energy on personalised gum elastic and another on gaining the esteem of others? They accept physiological nee ds, guard needs, social needs, esteem needs, and self-actualization needs. Mission report Our mission is to provide the most rough-and-ready and safe earliest warning and auto correct imagery wear for aging drivers with low raft and others with disabilities. Drive Alert Overview Drive Alert is a new product that incorporates existing engineering, (created by the Military, NASA, (2007), and Xbox, (2007), for Aircraft, the billet shuttle and video gamers, into a device which king attend an existing and future aging population and others with low vision disability. The technology was originally intended to assist some(prenominal) Military pilots and Astronauts as a type of fail-safe measure. competitor is tough and technology is a key factor in the global arena. EMagin Incorporated, (2007), essential consider the global context opus in business, as the environment can rapidly change. Internationally, seniors and disenable people are a global target market, so opera ting an car safely will appeal to millions.! To reach out organizational success with an idea or product, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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