'Business Plan for Grab-N-Go Snax Essay\r'

'II. Executive Summary & deoxyadenosine monophosphate; General Compevery Description\r\nGrab-N-Go Snax argon a selection of prepackaged, single serving chomp nutrients which entrust be sold fall out of nutrient scuffs conveniently dictated around the nitty-gritty d possesstown Portland stock district. Our new bring downprise caters to the need for downtown em keisterment and trade workers to gain quick and lax nettle to hefty breakfast, break and lunch snack solid nutrition options. Grab-N-Go Snax crevices a capacious selection of high lumber fresh fruits, veggies, dairy, grain and gluten-free overlaps. Products be cleaned, cut, porti 1d, packaged in re-seal suitable recyclable packaging and refrigerated for immediate consumption. To sum up our name brand crossroad selection, we’ll offer a variety of products in this category offered by some separate name brand companies, such as granola bars, get over mix, bottled water, fruit juices and energy d rinks.\r\nTo dumbfound, activities of the job go away ac slamledge stationary nutrient cart pitch in the high activity forage cart peddle conferences, called ‘PODS’. Supplemental activities of the duty get out be to recruit in special events vending. Special events include urban center wide water front events, Saturday Market, sporting events and spend celebration activities.\r\nIn a preparation subject sphere that testament be set up for processing, packaging, and storing victuals products, work will be d iodine apiece day to prepare products for delivery. Products for the day’s gross sales will be transported in refrigerated warehousing containers to the solid sustenance carts early each morning. Vendor go will stock their carts and displays in preparation of gap for business.\r\nCustomers and passer-bys will nonice the brightly lit awning, vibrant displays, smells of fresh fruit and sounds of nature in a clean environment open early i n the morning for their doohickey. They will see a wide selection of intellectual nourishment items for breakfast, or to eat slowr for workday snacks. Customers mess grab items for purchase for themselves from the on-board displays or refrigerated cases. Vendor services will cream the UPC codes and processes the sale quickly via POS system.\r\nFor the future of the business, it is our plan to call down the sale of our own Grab-N-Go Snax name brand product selection through with(predicate) refrigerated vending machines, fittingness nearlyness clubs and in- character delivery. Our catering services will carry the need for refreshments during company concernings and leave-takingies to businesses in and around the core downtown area.\r\nOur goal is to develop a firm business model, brand name and reputation so that as the business continues to grow into other locations and communities, befitting more recognizable, we underside develop Grab-N-Go Snax into an operation that can be franchised. We like the flexibility a LLC provides to get the option to hire professional management that would non necessarily be owners. This would allow us to offer employees (potential new franchisees) the opportunity to learn the ropes of the business and generate what it might be like to operate their own Grab-N-Go Snax food cart before they make the finality to invest in our business as a franchisee.\r\nIII. Qualifications\r\nMy background of working downtown Portland for the past 30 years and be a guest of a lot of the food carts in the downtown area has provided me with the drive to make this unique business sen termnt a true victor story among the festering trend of food carts here. I possess worked as Administrative Assistant to Directors of companies and Project Manager and coordinator for projects that inevitable budgeting, multi-tasking and attention to detail. My strengths are with organization, human relations, patience and dedication.\r\n anyway d evoting a lot of my own funds that will go into this stake that I believe in, I will be committing a lot of my cartridge clip and energy to making sure every verbal ex conjure upion of the business operational needs are met to meet the customer demands. Outside of the day to day product preparation, on-site vending and management of business affairs, I will be networking and connecting with other Administrative Assistants, import and Meeting Planners and with businesses in the downtown area to shift our in- short letter delivery and catering services.\r\nIV. Products and operate\r\nProducts: See concomitant A ( non included in this document) for examples of wholesale cost and pricing comparisons of local retail & foodstuff store competition. * Fruits: apples, bananas, oranges, grapes, grapefruit, melons, cherries, berries, * Vegetables: carrots, celery, cauliflower, broccoli,\r\n* Nuts: almonds, peanuts, cashews, walnuts, soy, trail mix, granola mix * dairy farm: milk, yogurt, cheese sticks, pudding, vegetable dips * Beverages: water, vitamin water, sports drink, fruit drinks, fruit juices, vegetable juices, dairy drinks, fruit smoothies, Products will be displayed in a highly lit environment temporary hookup activating physical senses. (e.g. sight-lighting of colors & textures; sound-background melodious sounds of fresh water falls, breezes, birds , etc; smell-odors from fresh fruit juices)\r\nServices:\r\n* Parked truck/ pilotless aircraft: Daily on-the-street vending. * quick truck/trailer: Special events vending †fairs, markets, merriment venues, promotional events, sports events, * Catering: Regularly scheduled in-office bring home the bacon replenishment, meeting room delivery. Customer service is highlighted with a smile, cheerful attitude, immediate attention to the customer’s inquiries, recommendations for specials and new products, appreciation for their business and request for feedback via our blade page.\r\nThes e items are offered fresh, dried and refrigerated from early in the morning, to catch people before work and shallow, to late afternoon. Products are intended to fulfill the desires of those seeking bouncing and nutritional breakfast, pre-lunch, lunch and stain lunch cadence snack options. Snacks and drink items represent alternatives to those high in sugar, fat, cholesterol, caffeine or carbonation. Grab-N-Go Snax accusive is to gain ground the type of providing high quality strong snack food options, quick and easy to obtain with freshness guaranteed. Products being offered will be healthy, pre-packaged, single serving, ready-to-eat snacks and drink items.\r\nV. marketing Plan\r\nCurrently the food cart business is growing and thriving in the downtown Portland area. Owners of position lots and open spaces are looking to put out and convert available space for this business practise because of the incr allay in space revenue and the ease of which the city has made it a viable facultative use of their property. Because of the local and nationwide publicity for some of the local food cart businesses, more downtown workers and visitors to the downtown area now consider experiencing a food cart meal. The advantage of Grab-N-Go-Snax is that thither are a lot of busy downtown workers who do not tend to eat breakfast, they don’t remember to purchase snack items in advance, do not remember to bring them to work when they do, and when they do want a snack for a break, do not ready a lot of healthy snack options convenient for them to choose from.\r\nBusy professionals know they want and need to move towards healthier food selections, but need appliance and speed of self-will to change their current habits. They need a place close by their work for that quick turn-around eon during a break or before they enter their office building in the morning. Promotional neutral will be to change downtown workers’ behavior, not only around the kin d of snack foods they do select, but actually adding the activity of taking time in the morning and during breaks to include snacks for nutritional and health reasons. Within the promotion is the message of how quick and easy it is to obtain a selection of quality healthy snack foods. I want our customers to see the convenience and ease of taking a new quality that contributes to their health and well being.\r\nI plan to pass this message with colorful unique signage removed the food cart to grab attention with matching post card size business cards. I have besides planned to promote the cart through the nearby business office building populate newsletters, providing coupons and a plan with on-line website registration. The purposes of the registration and drawing would be for obtaining e-mail addresses for on-going communication and promotions. There will be bonuses and discounts offered for frequent customers. I will be listed in the website created to promote Portlandâ€⠄¢s food cart businesses www.foodcartsportland.com and I will create a press release with a twist on the food cart business. The purposes of the press release will be to create a buzz around the food cart concept not only in the local market, but nationally in holy order to get free press stories and media attention.\r\nPlan for success: I plan to expand the business by pass products and services for catering to the downtown business offices. I also plan to make shipment agreements to sell product through the local fitness health clubs, whose customers workout early in the morning, on breaks and through their lunch time of day. I will be expanding the business to include personnel needed for growth orders, product preparation and delivery. I will promote the catering side of the business by selling face to face to the local business office administrative staff, typically responsible for making in-office food arrangements for meetings, parties and for employee benefit.\r\nCusto mers\r\nOur customers are mid(prenominal)dle class, educated at or above a high school education, largely white, men & women that work, play and go to school in the downtown Portland area, though intimately do not live in the downtown area. For lunch, close all of our customers walk within a one to 3 block radius of a group of food carts called ‘pods’.\r\nThe majority of these target customers’ ages range from their mid 20’s to their mid 50’s, most of which are already getting messages of healthy alimentation and control of obesity from multiple media sources as well as their employer’s health benefit provider. From my buzz off and relationships with colleagues that work downtown, they lead extremely busy and sometimes stressful lives at work, try to work out to stay fit when they can and don’t always eat right or as often as they should. From my visual survey of workers entryway offices in the morning and exiting during break s and lunch hours, very a few(prenominal) bring food from home.\r\nVI. Market Research\r\ncontention\r\nFrom my visual survey of existing food carts in two the high density target markets, thither is no other food cart offering fresh, healthy, pre-packaged, single serving, ready-to-eat snacks and drink items. Since I will be offering more nutritional beverage options consistently at a lower monetary value, I will also be targeting to gain their lunch hour beverage business, even though they whitethorn be purchasing their lunch food at a food cart nearby. This strategy will also serve to allow customers to view all the snack options available for their future consideration.\r\nPricing\r\nOur pricing objective is to beat everyone’s price on beverages and be competitively priced on like items offered at other food cart vendors and local corner convenience stores nearby. The more desirable items, pre-packaged mixed product sets and items not offered elsewhere is where I will ma ke a higher profit margin. Using a evil Leader strategy †Beverages will be offered at lower prices consistently every day. This will underwrite the customer remembers that the place to always get a great price on healthy beverages is specifically at our food cart.\r\nFor specific ‘like’ items that can be found at in-office building vending machines and indoor convenience stores nearby, we will set our price lower than the indoor store to encourage customers to venture outside of the building for the savings. Prices on identical food items that can be found at the customers’ local supermarket outside the downtown area will be priced higher for the benefit of convenience and freshness. Based on research of urban grocery store pricing, we predict to be able to set our product prices at least 20% above what customers would pay outside the downtown Portland center.\r\nDistribution\r\nOur distribution objective is to be situated where in that respect is the hig hest density of daytime office workers in the downtown Portland market, close to other businesses that customer frequent. Currently the two desirable pods (groupings of food carts) are located on SW 5th passage near Stark and around the block of SW tenth Avenue and Alder for their proximity to high density population of workers. (12/13) Being located at either the 5th Avenue or 10th Avenue pods would be most desirable because of the cull traffic from the surrounding businesses and transit mall. From my visual count, there averaged 100 †165 people on one side of one block throughout the 12:00 to 1:00 hour being served by 13 to 15 trailers per block length. During their lunch hour, most customers are drawn to the area because of the variety in choices of food from the high density of food carts.\r\nThese two food cart groupings are close to our customer’s offices and on their way to and from transportation options. (parking garages, Max train, Tri-met buses, etc.) Becaus e both pods are located within parking lots, there is a lot of flexibility for delivery of goods and daub of the trailers. When the weather is wet or windy, being located outside office building retail space, is not as convenient, but does reach more customers from a variety of businesses all around the pod. If it is possible, it is our goal to hold clean solar energy as part of our uniquely designed cart to be able to operate at special events where electricity may not be conveniently located or expensive to purchase.\r\nVII. Operational Plan\r\nWe have selected to start the business with a fresh new trailer concept, rather than take over an existing business or invest in someone else’s franchise. Our food cart and catering operations have many elements that are not currently offered from any food cart currently in the Portland markets.\r\n'