Feasibility study Essay

Some clock a full-scale study kindlenot be justified because there argon likewise many unknowns, or because a critical piece of information is lacking. In such circumstances a feasibility study may be warranted. A feasibility study is undertaken before the real work to determine whether to proceed with a project and decide the best approach to adopt. feasibility studies can be extremely important in reducing uncertainties for supply the definitive study, and often set up reassurance to funding bodies that the work has been thoroughly concept through.s Our employment Queen Pitahaya harvest wave ( potassium hydrogen tartrate Fruit) bears the vision of providing fun, pleasurably appetizing, uniquely enchanting food and booze reapings while maintaining our commitment to uncompromised tint at economical rates with a heartening purpose to supply to societys inescapably, taste and preferences rather than simply convincing our customers to punish and like whatever harvest -homes we develop. Dragon fruit contains much health return and uses, that is why we develop something that bequeath really help customers satisfied their needs and wants. Queen Pitahaya Fruit turn on keeps our torso heavy, inside and out. growing a new result for the public is never an easy undertaking. The itemise of new products that actually make it is insignificant to the total numbers that are actually produced. We as a student believe we move over fix iodine of those products that give make an impact and ultimately be happy is a shake. The healthy shake will provide our customers with an almost without end amount of healthy alternatives to the other drinks. This information will provide gross gross revenue, costs, profits, merchandise, competitors, distri bution, and the big environment balance. The healthy fruit shake will promise you customers to provide the quality, reasonably priced product in industry. We aim for continuously generate sense, en softle and desire for our product, resulting in frequent purchases by the customers.II. INTRODUCTIONA. Background of the readingDragon Fruit Shake has a delightful and pretty voiced taste, not too sweet but just perfect to conjure with the consumers taste buds. It is made from fresh dragon fruits, non fat milk, and green stevia.Our product will offer numerous health benefits that are good for the body and will cater the ever increasing demand for a healthy food and beverage choice, diets and losing weight. Dragon fruit are among the many rarity fruits that are said to provide multiple health benefits and include a whole array of nutrients, vitamins, fiber and anti-oxidants. It is best for all diets because it has low calories and is plentiful in fiber that can help avoid constipation, improve your digestive health and help you reduce weight of course without health risk. Others war cry this as a super food due to its powerful heal properties. Non-fat milk which is in any case int egrity of the ingredients of the product offers the goodness of milk but minus the fat, which makes it an easy addition to ones balanced diet. It gives upkeep to those who put importance to managing to control their weight and staying fit.We use green stevia as a hook shot. It is an all-natural food supplement that is said to be 300 times sweeter than ordinary sugar. Proven by experts, green stevia has zip fastener calories, zero fats, zero sodium and zero cholesterol. B. Name of the Enterprise The name of the enterprise is one of the most important things that are needed in the business. business leader pitahaya cactus FRUIT SHAKE is the primary name of the business. PITAHAYA originated from the word genus Hylocereus undatus commonly known as dragon fruit is among the most nutritive and wonderful exotic fruits. Hylocereus undatus is one of the most popular and civil cacti species of the genus Hylocereus, especially for the fruit industry while we choose the name QUEEN because the 4 partners in the business are all girls. We create this kind of name in our business because its easy to memorize or to familiarize by the customers, its unique name and its our way to pluck them and it could be a trademark for quality products. C. Statement of the ProblemThese days, consumers are considered as the king of the market. Their needs and demand varies from time to time because of the changes in technology, fashion, tastes, behavior and lifestyle. Consumers of today are becoming more conscious more or less their health so as to manage health related concerns, thusly consumers demand for a healthy food choice, diets and losing weight.D. Objectives of the StudyStated downstairs are the lists of objectives that this study is contemplating on pursuing. 1. To offer a healthy beverage that satisfies the fast changing consumer preferences for a shake drink. 2. To be able to crystalise profit3. To gain market shareIII. MARKETING PLANA. analytic thinking of the Custom er EnvironmentThere are groups of customers for our Dragon Fruit Shake and the needs are various from segment to segment. It is primarily focal pointed on segments including Kids, Adults, Health Conscious, and the Youth market. The table shows the segments for Dragon Fruit Shake.Not a child yet not an adultPossibly wanting to drink what adults drink but without the adult taste Intense competition with some(prenominal) cypher and indirect competitors Unbounded changing of customers demand and preferencesE. trade commingleProductDragon Fruit Shake is made from pure, fresh and naturally grown dragon fruits. We do not use artificial sweetener but rather an all- natural sugar substitute. It has a delicious, creamy, delightful taste. separately cup of our shake offers a lot of health benefits for our customers at an inexpensive price thus, reservation their money worth spending on. rest homeDragon fruit shake will be having its first warehousing at food court of SM Dasmarias. W e will not place our store at roadside locations as we promote healthy beverage and we male parentt want our product to be exposed on different toxins and smoke coming from the vehicles. We will operate on a dear and clean environment. PriceThe business will use the Cost-plus determine strategy to calculate for the price of dragon fruit shake. The price will be set based on the outturn cost, including both direct and indirect cost at our projected sales volume, and our standard mark-up. Our product is competitively priced and is very affordable for consumers to barter for. Taking into account the extreme health benefits our product can offer, we are very sure that their money will be worth spending on consuming our product and making it as a staple on their healthy diet. Projected market price for Dragon fruit shake will start at P 26 for smallSales PromotionIn- store try will be conducting sampling program at SM Dasmarinas supermarket and at the same time, giving away fliers and encouraging them to visit and try to buy the product at the store located at the foodcourt. Exposition/ look at fair join trade fairs to increase awareness of the existence of our business. This would besides give us the chance to showcase the goodness of our product. We will corroborate free taste of our product and we will also deceive our product if people would love to buy. We will also have the chance to be seen and known by a lot of bloggers.Public Relation friendly Media integration to social media can create dynamic, measurable ways to suck the community and drive bottom-line results. We will create fan pages on websites, such as Facebook, to start marketing our product online. Often post raise information about our product, entertaining stories, comments to continually draw interest from consumers. Place ads on Facebook to attract even more consumers to our fan page. We could also have fun games, surveys, contests and customer testimonials. Direct Marketing (Fo r future Direct Marketing efforts)Television, newspapers and magazines will be use to advertise our product. Our existence as healthful as the health benefits of the product will be the main focus of the advertisement. Television Shows catering sponsorship on Television Health Shows like Salamat Dok paper advertisement on newspapers like Philippine Daily Inquirer and manila paper Bulletin will increase peoples awareness especially the professionals Magazine advertisement on magazines like Womens health and handss health is instanter targeted towards the health conscious market. We will also have advertisement on Candy Magazine. This will be directly targeted towards the Youth market. All this direct marketing efforts can generate awareness and induce them to try and purchase or product. Feedback from CustomersThe Dragon Fruit Shake will be operated by 4 persons as partners. Dragon Fruit Shake was a partnership business accounted as limited smashed and owned by the following persons Ma. Fe Victoria N. Alano, Dyann Bucaling, Sharmaine Lyka P. Vecino, and Melody M. Ramos. The business started with a capital amounted to 100,000.00 having equal contributions from the owners.E. Organizational StructureThe figure has shown the organizational structure of Dragon Fruit Shake which composes an Operational Manager, Bookkeeper Personnel, Marketing Personnel, and pecuniary Analyst which all of them contributed to the company.Operational Manager is an area of management interested with overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor, and energy) into outputs (in the form of goods and/or service s). Bookkeeper in the context of a business is simply the recording of financial transactions.Transactions include purchases, sales, receipts and payments by an individual or organization. more individuals mistakenly consider bookkeeping and accounting to be the same thing. This astonishment is understandable because the accounting process includes the bookkeeping function, but is just one part of the accounting process. Cashier the officer of a bank or business concern in charge of paying and receiving money and handles bills transactions with customers. Sales Personnel refers to those who work as part of the sales team either in a retail store, call digest or individually from home. Sales personnel are employed to sell to other businesses or to individual consumers. Working in sales can be demanding or stressful, as much of the role involves working toward sales targets.Sources of Literaturewww.pinoybusiness.com/food-business/starting-a-fruit-juice-and-shake-business/ www. quennsland.qld.gov.au/industry/food/food-innovation/innovative-food-beverage-products/healthy-foods-biodegradable-packaging www.tutor2u.net/business/marketing/pricing_cost-plus.aspbizfinance.about.com/od/pricingyourproduct/a/Pricing-your-product-using-mark-up.htm kimberlysnyder.net/blog/2013/01/08/superfruitcasaveneracion.com/dragon-fruit-shake/prezi.com/k9oj8jyers1/feasibility-study/www.greenstevia.com.phthenutritionguruandthechef.wordpress.com/2012/05/13www.cookinglight.comwww.fruitasgroup.comwww.cavite.go.ph/home/index.php/investment/cost-of-doing-business/minimum-wage Belch (2003). Advertising and Promotions. The McGraw-Hill Companies Kotler et.al (1999). Principles of Marketing. impertinently Jersey, USA. Prentice hall