Shopping in Malls in India

Shopping in centres in IndiaINTRODUCTIONThe conceit of obtain in malls in India is undergoing a dramatic change. A hardly a(prenominal) years back, people just used to visit a plow of stores for their needs, but off late every obtain mall seems to be overflowing with people of different ages- from children to adults. With globalisation at its peak and pavement a r bring oute for the worldwide brands, people now feel that they apprise get anything that they want in these shopping malls be it electronic goods, dress up and consumer durables.For the past few years researchers have been working to establish a alliance between shopping in malls and the income level of people. The reason for conducting such(prenominal) a research is to find out which sections of the society (lower middle section or higher middle class) do a lot of shopping in the malls. But yet, not many people give be comfortable in sharing their income details as it is personal. This is the area which ru ns the researchers, as to how they allowing be able to establish a positive consanguinity between the two.BACKGROUND AND SCOPE OF STUDYThis cartoon will be conducted with the aim to come apart a relationship between shopping in malls and the income level of people. The study primarily focuses on the consumers buying behavior in a mall. It armed services us to understand the mindset of the consumers, by which we can develop more products according to their needs. For this study the Spencers Plaza mall will be chosen. Primary data, which is the feedback received directly from the consumers, will be stack away and delineated in statistical form. The outcome so obtained will be canvass and possible conclusions will be drawn.Recently, in that respect has been a tremendous subjoin in the number of shopping malls in Chennai. The reason for the sudden fervor of so many shopping malls can be related to globalization taking its pace. The growth factors for the shopping malls are t he conscious citizens who prefer a sophisticated environment to shop and also with so many international brands making its presence in India, it has created the need to establish a stake which has everything within nonpareil roof. The concept of shopping malls in India is largely superchargeing popularity as it attracts customers by way of excellent ambience, style and elegance, having the potential to make wholeness shop and enjoy the experience as well. Spencers Plaza, Big Bazzar, Ampa skywalk, City boil down are the big players today. Adding to the list are the upcoming Chennai Central, Ramee Mall etc.OBJECTIVES OF STUDYTo conduct an in depth study on consumer buying behavior in a shopping mallTo make out the relation between the income pattern and shopping in the mall among the selected samples.To populate what the average consumer prefers to buy today from the samples selected.To gain information regarding consumers monthly income, everyday buying preferences, visiting preferences and the expectations of a mall among the selected samples.To establish a correlation between consumers income level and shopping in malls.HYPOTHESISNull meditation Ho Shopping in the mall and consumer income is not related.Alternate supposition Ha Shopping and consumer income is relatedMETHODOLOGYSAMPLING DESIGN AND TOOLSThe study will be conducted among people visiting Spencers Plaza mall. The type of taste used for the study will be Stratified Sampling, as there will be a difference among the people pertaining to age, occupation and income level. entropy will be put in by way of Primary and supplementary data. Primary data will be collected by way of a questionnaire, and a field survey of a sample will be conducted in somewhat of the busiest areas in Chennai such as T. Nagar, Adyar, Nungambakkam and Alwarpet. Consumers will be directly approached and presented with a questionnaire which will be designed to gain information on their monthly income, general buyin g preferences, visiting preferences and expectations of a mall. Secondary source of data will be collected by way of magazines, internet news articles, journals and other sites. The type of the research carried out will be an exploratory research, as it gives first hand information, which is indigenous data and often more reliable than secondary data. The data collected from samples will be tabulated, analyzed and interpreted for results.DATA ANALYSISThe collected data will be analyzed statistically. The Chi- Square test or the Goodness of fit test will be used to test the null hypothesis. The Chi Square test will be of help in determining the difference between the observed and the expected values. A Correlation analysis will be done to test the relationship between shopping in malls and consumers income level. For simplifying the analysis of the collected data, the data will be tabulated and presented graphically for easier understanding as well.POSSIBLE OUTCOMESA draw in unders tanding of consumer dimensions and mindsetCustomer loyalty programs to be emphasized upon as it is a significant factorsA clear picture of the indicators which creates a get hold of to purchase in the consumers can be understood.The relationship between shopping in malls and income level, if any, will be establishedLIMITATIONS OF STUDYWhile working on this project I will have to face some gruellingies while collecting data. The samples will be collected only from one shopping mall, and hence preference of mall cannot be generalized. People may not be interested and comfortable in providing family income details. They may canvas it to be personal to disclose such details. It may be difficult to get all the respondents to answer in the sample, as they may not be willing to spend time to answer the questionnaire. Time restraint will also be one of the limitations of the study as confirmation of all the responses collected from consumers will not be possible.