Opportunities for you and your organization in the maintenance of a blog to address customer issues Essay

Blogs can be dramatic play and very informative. Blogs could have a major(ip) impact on students, faculty, and staff. The opportunities for students, faculty, and staff ar endless. Most students are fit at heart an age group that grew up with networking and genial technology. They are familiar with web logs and social networks much(prenominal) as Facebook and Twitter. For some, it is their primary means of acquiring randomness and learning. With 36,000 students, blogging can be a means of communicating security concerns, major impacts to the university operations, and crisis management.As mention in McNurlin and Sprague (2006), Dan Farber suggests peerless corporate use of blogs is for crisis management. A blog can be to a greater extent allow for than e-mail in managing a crisis (such as a fire or a security breach). All the postings can be on one site, in journaling style, alternatively than passed as disconnected e-mails, notes Farber. (p. 292) Students and faculty ov erly like to articulation their opinion active the counsel the university is run. Blogs would give them a voice to express those opinions due to the nature blogs.McNurlin and Sprague went on to say that What readers seem to trust virtually blogs, that they do not trust rough conventional media, is their opinionated and personal nature. (p. 293) Blogs would besides be a valuable selling tool for the university. Blogs hosted by students could give account advice and opinion to prospective students. accord to Laudon and Laudon (2006), Blogs provide a more personal way of presenting information to the public and prospective clients around new products and services. (p. 123) Finally, blogs are a way to manage customer relationships.Faculty, staff, and students are considered customers of the information technology department. It is important to communicate changes, outages, and effectual information that help to make the customer experience with technology more enjoyable. T he more tips and helpful advice IT can give to end-users, the fail the experience. In turn, IT can learn the needs, wants, and opinions of their customers. According to Haag, et, al (2005), Customers interact with companies in numerous ways, and each interaction should be easy, enjoyable, and defect free.