Implement and Monitor marketing activities Essay

BBQfun is company specialised in outdoor lifestyle supplies. The company is mainly implemented in Brisbane and its environs and aim at maturement end-to-end the country. In order to bring home the bacon this goal, BBQfun has established a few selling st ramblegie. The goal of this report is to examine these strategies and ultimately their efficiency. BBQfun marketing strategies psychoanalysisAt BBQfun, s restitutionholders be responsible for the management of the companys operations. Indeed, according to the CEOs statement, For our stakeholders it has always been about stewardship and to adhere to passkey and moral standards of conduct in all that we do.Although the organisational review does not expand on the stakeholders moral and professional standards, it can be sour that the word stewardship means management. Management is a broad word that would convey to be defined in more details. Indeed, it does not appear passim the organisational review that the different stakeh olders roles are clearly and precisely defined. whence headlands can be raised about who is responsible for the marketing activities at BBQfun and how implementation and monitoring are conducted. According to the organisational review, the marketing and non-marketing professionals are self-reliant teams. Hence another question can be asked on how strategies are communicated to them and what kind of briefing they had received to implement such strategies. It also raises the question of consis excy throughout the different stores, especially if BBQfun aims at being a national company. Indeed the BBQfuns big picture is to be a national subscribeer in its industry within the next ten years. However, there is no information on the short term objectives that would lead to the achievement of this goal. Their role and responsibilities are not menti one(a)d either.This is even more concerning as according to theorganisational review, BBQfun overall SWOT analysis remains the correspondin g as the one made in 2008. This indicates a lack of performance measures or at least issues in their ability to act on their weaknesses and take advantages of their opportunities. Also, it can be noted that there are discrepancies between BBQfun slew statement and their actual focus. Indeed, in their vision statement the chair of the climb on insist on delivering high quality product, but in public a cost cut strategy is charge in cast as price of sourcing has been prioritised. This indicates a poor communication strategy throughout the company and can easily counter act the flow of the marketing strategies that have been chosen by the stakeholders. Additionally, a review of their PEST analysis should be performed as the organisational review shows a change in economical and social behaviours. Indeed it is mentioned that interest rates are rising, that the employment rate is different than the one estimated and that the trend towards house proud purchase is growing stronger th an anticipated. This statement should give rise to new opportunities for BBQfun. The objective of the marketing apparent movementing is to increase sales. triplet types of products have been identified BBQs, outdoor furniture and BBQ consumables. Three types of marketing activities have been put into places receiving set advertisement, magazine/PR and prepare marketing campaign and advertisement through loyalty programs. The resources required for the initiative strategy are straight forward yet pricy. For that type of campaign financial and human resources are needed as well as the appropriate choice of channel. If BBQfun intends to grow nationally, it might want to choose a national radio station. Human resources would include the marketing project and designers personnel. The same kind of resources is needed to implement the second type of strategy, although the channel would be different. The third strategy requires building a customer database. Hence dwarfish is needed bu t a website, an email address and the designer and IT personnel. conference and team building are something lacking when only referring to the organisational overview.This should come offset printing from the board to communicate clearly the objectives and the process of implementing these strategies. These should be clearly concept and put in place along with the marketing plan. Change of suppliers has been one way of implementing their strategies along with finding the right channels to implement their radio and PR strategies. BBQfun also managed to increasetheir customer database to implement their third strategy. monitor the government issue of their investment is mostly done through sales figures. ConclusionBBQfun has a vision to expand nationwide. In order to achieve their goal they put into place a few marketing strategies. However it seems that a veracious marketing plan is lacking and this issue should be addressed as soon as possible in order for them to maximise thei r return and have a higher impact.